Feed Updates
This feature originated from an account management pain point — customers would contact Pheedo wanting to know why their feed didn't contain the newest items. It was generally a result of the customer using a 3rd party provider on top of Pheedo and their copy wasn't up to date.
Discovery
I conducted interviews, compiled my findings and created a diagram of the system behavior to make sure everyone had a clear understanding of the problem. This enabled us to define a clear objective: Show the customer that we were updating our copy of their feed in a timely fashion.
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User Needs
I created a short comic of the user approaching the problem, which enabled me to identify what to focus on — represented in the void of step 3. We needed to make the user confident in the state of their feed starting from a known point in the UI, by showing them enough data to support the displayed status.
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Interaction Design
I explored various concepts and developed an interaction model that satisfied the user needs. This process defined the navigation and the information that would need to be displayed on the screen.
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Wireframe
I worked through a series of revisions to create a high-fidelity wireframe which would accomplish the users goals. I gave careful attention to labeling with user terminology and not internal jargon.
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Results
I performed some simple user testing and iteration of the final design before releasing it. We received lots of positive feedback from the account management team following its release.
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