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Automating Social Media for Business
My Role
Lead Product Designer (2013 - 2016)
Worked with the founder and engineering team at dlvr.it
Skills Used
Product Strategy & Vision, User Experience, Interaction Design, Prototyping, Visual Design, Branding, Mobile Design, Information Architecture, Research
Brief
The job-to-be-done is for marketers, publishers, and businesses to get more out of social media in less time — set social media on auto-pilot and go on vacation. I redesigned the entire product over a couple of years, and the work I did is still much of what nearly two million customers use to share 5,000,000 daily posts.
Designing Onboarding
I use a conversational design approach in my work. One of my favorite tools is to start by scripting a conversation between the user and the product. In this case, I wrote out several ways the onboarding process could unfold. Then I sketched out user flows and made wireframes of the primary steps. After validating the approach, I designed a high fidelity prototype of the onboarding flow.
Conversational design scenarios
User flows and wireframes
Choosing posting volume during onboarding
Selling the Product
The objective of this page is to convey how the product works to would-be customers while showing features, and highlighting the benefits and value. I sketched out some concepts and then designed several versions to test.
Sketch and visual design
Design concepts
Pricing and Upgrade Experiments
We experimented with the pricing model and upgrade path quite a bit. The goal was simplicity and flexibility for customers. We eventually used a combination of conventional plan levels with the ability to adjust the limits within your plan.
Conventional pricing matrix
Adjustable plan limits
Upgrade to a paid plan
Telling Stories in Data
The goal of this project was to provide intelligence and insights about how an article or piece of content performed across the web. I designed the graphs to tell the story of how traffic quickly trails off over time. Other stories include the regions and sites where the content was popular and the demographics the piece resonated with.
How views trail off over time
Audience demographics
Results
I worked with the engineering team to ship the new version of dlvr.it in 2016. The design was robust enough that the majority of the product remains the same today and helps nearly two million people and brands like Reuters, ESPN, CBS, and USA Today save time and money while being more effective at social media.
Used by nearly two million customers
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