Onboarding Users & Visualizing Big Data
I started at Janrain as the first designer in an early-stage startup. I then hired and managed a team to support a rapidly growing engineering organization. In 2019 Janrain was purchased for $125M. While we worked on consumer-facing UX, much of our work was based on the needs of our enterprise clients. Some highlights from four years there include:
- Established a design language for a suite of social login & cloud identity products.
- Worked with industry partners like Google to establish best practices in social login.
- Hired, managed, and mentored a five-person UX team of designers, researchers, and UX engineers.
Defining Best Practices
I worked with industry partners like Google, Facebook, and Twitter to establish best practices in registration & login at a time when social login was new. I also contributed to specifications for the OpenID Foundation. I worked on design problems that are harder than they seem, like the returning user experience (i.e. “Which social account did I use for this website previously?”).
Enterprise Tools and Data Viz
I worked with my team to design tools that helped our customers with the complex tasks required to manage integrations with our products and APIs. We helped them follow best practices when onboarding their users, and create personalized experiences based on their social profiles. The most interesting work was making their data actionable by surfacing what their user’s social profiles told them about their users.
I led the design of our enterprise customer application which allowed technical users to manage their integrations with several products across multiple properties, configure login and sharing widgets, connect providers, access APIs, and see an overview of system status and usage.
I designed this data visualization tool to help customers explore their users data. By browsing the data in a visual interface built on parallel sets, they are more easily able to figure out what data is available, discover new ways to segment users, and uncover stories found in their data.
I designed this analytics view to provide customers with insights into how their social identity providers (e.g. Facebook, Google, Twitter) are performing. It answers questions about which providers their users prefer to sign in with and which users are more likely to share their content on social media, so they can improve experiences and increase conversions.