Hi, I'm Gabe. I design user-centered software.
I'm passionate about creating software that people actually want to use. By blending users needs with business objectives, I create intuitive user interfaces and desirable products.
User-Centered Software Design, Web Development, Usability, Product Management
Prominent Skills:
- Qualitative and Quantitative Research, Interviews, Contextual Inquiry, Personas, Goal Analysis, Use Cases, Scenarios, Task Flows, Prototyping, Wireframes, Sitemaps, User Testing, Heuristic Evaluations, Benchmarking, Visual Design…
- HTML (Certified), CSS, JavaScript, jQuery, AJAX, PHP (Certified), SQL, XML, subversion, shell, Xcode, Cocoa Touch (familiarity)
- Omnigraffle, Photoshop, Fireworks, Office, Pen & Paper
Qualifications:
- 6 years focused on creating interactive software products with valuable & intuitive user experiences.
- 13 years practicing web design & development. Thorough knowledge of current best practices.
- A decade managing and documenting technical projects and leading teams to turn vague concepts into valuable products that advance business goals.
- Experience with full software development life-cycle, architecting scalable platforms, object oriented programming, database design and agile methodologies.
- Exceptional aptitude for teamwork and collaboration with diverse disciplines in distributed environments, listening, organizing and facilitating conversations.
- Strong proficiency with IA/UX and web usability best practices.
Profile:
- Passion for user-centered design and desirable, usable products.
- Strong leader. Takes charge when needed. Manages products, projects & teams.
- Entrepreneurial with business acumen. Big-picture oriented.
- Exceptional combination of right brain/left brain strengths. Problem-solver.
- Ongoing quest to improve products and business processes.
- Continual learner. Avid reader of industry publications.
Professional Experience:
UX/UI Designer/Engineer (Freelance/Contract)
Feb. 2009 - Current
- Pensive Studios (iPhone App) - Conceived of and managed the development of a productivity application for the iPhone. Designed the complete user experience utilizing standard UX methods to create a delightful user interface consistent with Apple's guidelines - launching fall 2009
- Cinemigo (Web) - Designed and implemented the UI for the webs newest local cinema & movie review experience. Developed sitemap, wireframes & interactive prototypes. Created a compelling visual design and built templates with HTML, css & jQuery - launching summer 2009.
- Ensequence/52 Limited (10 foot UI) - Worked on a next generation concept of HBO On Demand. Analyzed competing products & HBO's user research to define user goals, activities & feature set. Wrote use cases and created site map, wireframes & spatial navigation model.
Software Engineer, UX/UI Lead
Pheedo, Inc. (Startup) — Enterprise level SaaS, syndicated content & rich media
2005 - 2008
- Developed the user experience of a web 2.0 product contributing to:
- 1 billion monthly impressions, 27 million uniques (3,400% 2 year growth).
- 300% revenue growth for clients like NY Times, Cnet, NBC, Wired & USAToday.
- Led the UI team thru research & discovery, interaction design, development, usability testing. Maintained the short-range product road map.
- Advocated for and defined the role of UX within the organization and an agile development process. Created UI standards and libraries.
- Increased efficiency 50% within the account management team by envisioning and then building a suite of tools for managing customer data.
- Led a ground-up rebuild of the user interface, applying UX methodologies to design an extensible architecture supporting complex user interactions.
- Designed an analytics package and dashboard, defining key metrics and producing a coherent information design. Used as a key selling point attracting top clients from the competition.
Senior Web Developer
Curiosity Group (Agency) — Interactive marketing & brand experience
2004 - 2005
- Worked within cross-functional teams to plan, architect, design, build and test interactive media for clients including HP & Apple. Focused on interaction design, meeting usability heuristics & creating standards compliant interfaces.
- Turned a floundering intranet project into a success story by applying user testing & other UX methods to clarify objectives and redesign & launch the application.
- Built a prototype RSS advertising platform after conducting extensive market research, defining objectives & exploring design concepts.
- Reduced scheduling issues and resource conflicts by conceiving, designing and building a gantt chart web app to meet the needs of production management.
Lead Web Designer/Developer
J-Tech Communications (Agency) — Web strategy, planning, and design
2003 - 2004
- Designed the information architecture and user experience of websites and applications for the company's largest projects to date ($100k).
- Led a nimble team thru the development life-cycle, contributing art direction, managing programmers & ensuring usability. Repeatedly delivered site launches on schedule and within budget and garnered praise from top clients.
- Created and implemented standard practices for designers and programmers.
- Boosted overall efficiency and profitability by developing an improved pricing structure and implementing processes changes.
Web Designer/Developer/IA (Principal)
GetYourOwn.net — Information architecture and web development
2002 - 2005
- Created information architectures and user interface designs for dynamic websites by applying user-centered design practices. Produced diagrams and blueprints, building prototypes, production code and testing for usability.
- Hired by a client after nine months based on delivering consistently exceptional results on schedule and within budget.
- Operated as a small business, marketing services, interacting with clients, managing accounts, providing support, defining processes, creating business documents, etc.
Web Strategy & Marketing Director
ACGI (Startup) — Autodesk VAR & software services for the AEC industry
2001 - 2002
- Expanded brand into new markets thru market research, web strategy & marketing campaigns. Made $250k in sales. Managed diverse web projects to meet objectives and cohesive branding.
- Designed curriculums and materials for custom training sessions, tutorials and seminars, applying user-centered design concepts for optimal targeting.
- Established a profitable Autodesk software sales, support & training department, developing its standards & processes.
Designer
Kinematic Automation — Automation and diagnostic equipment manufacturer
1999 - 2001
- Designed complex products creating SolidWorks models, AutoCAD drawings, diagrams & software requirements. Built prototypes to prove concepts that were implemented into new product lines with values up to $1 million.
- Reduced the labor involved in creating bills of materials by assisting in the design of a software application to automate the process.
Owner/Co-Founder
Bored Finger Boards — E-commerce in the early days
1997 - 2000
- Invented and produced a line of finger skate/snowboards. Designed company's identity.
- Discovered the true power of the web, building a website that sold our invention around the world and created community thru regularly produced content.
Designer
MRL Industries — Semiconductor and industrial thermal processing
1997 - 1999
- Refined information design and technical project documentation skills thru the design of products ($600k avg. value) using Pro-Engineer and AutoCAD for clients such as HP & Motorola.
- Saved engineering labor on the daily process of part list creation by automating the process.
CAD Designer
Condor Earth Technologies — Geographic information systems & earth science
1995 - 1997
- Developed information design and cartography skills thru the creation of maps and detailed engineering drawings representing GIS and earth science data for clients like NASA's JPL.
- Made the entire project archive findable by cataloging, indexing, and creating a database of metadata for 1000's of drawings distributed across physical locations.
Education:
Computer Science - Geographic Information Systems
Columbia Community College
1995 - 1997